New Brand Launch, Beauty That Lasts

In December Elementia announced its acquisition of the fiber cement division of CertainTeed. This launched the new brand Allura.

Allura Logo 08.14

Allura features a 28 signature color line, plus primed and sealed panels that can be painted any color. With an unlimited color palette, any builder can customize the possibilities of design, texture and personal style.

The benefits to this brand are not only the beauty of the product, but its fade resistant quality, designed to withstand the most brutal of weather conditions and offer homeowners a low
maintenance siding option.

If you are looking for siding that captures the look and feel of wood in a natural but more durable material,  consider Allura fiber cement siding. With a number of profiles and textures to choose from, and a less porous surface that holds paint well, you’ll spend more time admiring your home and less time worrying about maintaining it.

For more information on Allura, visit or stop by your local Meek’s  Lumber & Hardware today!

Allura House 08.04

Categories: Brand Highlights | Leave a comment

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